This is an example of wrapping a marketing message with humor that will be appreciated by its target audience. In the context of a parody of the Miller Lite "great taste less filling" ad campaign, Stephen Hawking debates a mafioso about the benefits of analog microchips.
Another example of using humor to deliver a marketing message. The subject matter may be dry (analog semiconductors), but when delivered by beauty contestants, some of whom are speaking Klingon, it's just right for the intended audience: engineers.
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